How AI agents are changing the way brands sell
Research and field notes from the people building Bazak.
3 articles
Your website now has two visitors: what WebMCP means for travel brands
OpenAI and Google are betting that AI agents will book on your website, not only inside the chat. For travel brands, that is a second chance at the direct booking.
Yotam Gabi · · 4 min readCheckout came first. Loyalty is next on the UCP roadmap
The Universal Commerce Protocol already lets shoppers buy inside Gemini and AI Mode. Its roadmap now turns to loyalty and member benefits, and that changes who wins the AI channel.
Yotam Gabi · · 4 min readAgent Tool Optimization: how AI agents choose which brand to call
GEO gets your brand mentioned in AI answers. Agent Tool Optimization decides whether an AI agent picks your tool when it is time to search, book, or buy.
Ron Fogel · · 5 min read