# Bazak > Bazak turns your website and catalog into your AI agent - one agent, running on ChatGPT, Claude, and your own site. Live in 72 hours. No code changes. ## What is Bazak? **Bazak - The operating system for AI commerce.** It runs a brand's sales and service agents across the whole journey: discovery inside ChatGPT, Claude, and Gemini, conversion on the brand's own website, and care after checkout. Live in production in 72 hours. No API access and no code changes required. ## Who it is for CEOs, CMOs, and chief digital officers at brands in travel and hospitality, retail and e-commerce, financial services, and consumer goods. Publicly traded brands already sell through Bazak agents in production. ## Live agents in production - **Fattal** (SALE): 3-night stay booked, in ChatGPT - **Fattal** (SERVICE): guest pointed to self-serve booking change, on the hotel agent - **Israir** (SALE): fare held on a direct route, in ChatGPT - **Israir** (SERVICE): baggage policy question answered, on the airline agent - **ZAP** (SALE): 14 offers compared, lead handed to seller, on the marketplace agent - **WallaShops** (SALE): product question turned into a cart, on the shopping agent - **Ophir** (SALE): vacation package booked, on the travel agent ## Key Benefits - **Sell in the AI ecosystem**: Sell to 2B+ people on ChatGPT, Claude, Gemini, and MCP marketplaces without ads - **Convert on your website**: +12.5% on-site revenue lift with the same agent on your website - **Serve after the purchase**: Post-sale service on the same agent, with human handoff when policy requires it - **Live in 72 hours**: No API or code changes required. Live in 72 hours. ## The platform The future belongs to AI Natives. ChatGPT, Claude, and Gemini put 2B+ people one question away from your offerings. Questions that went unanswered, objections that stalled a sale, answers that closed one - kept per brand, never shared, closing the gap next time. Sources: - [McKinsey, Agentic Commerce, 2026](https://www.mckinsey.com/capabilities/quantumblack/our-insights/europes-agentic-commerce-moment-decision-influence-is-here-execution-is-coming) - [TechCrunch, AI assistant users, 2026](https://techcrunch.com/2026/06/16/chatgpts-market-share-slips-below-50-for-first-time/) - [Adobe Analytics via TechCrunch, 2026](https://techcrunch.com/2026/04/16/ai-traffic-to-us-retailers-rose-393-in-q1-and-its-boosting-their-revenue-too/) Your brand supplies: AI identity · Catalog & data · Pricing & decisioning rules. Bazak runs: Agent runtime, Guardrails & evals, Memory, Analytics, MCP, ACP, UCP, x402. The loop: DEPLOY → CONVERSE → LEARN → IMPROVE. Surfaces the agent runs on: - Your website - ChatGPT - Claude - Branded App - WhatsApp - Voice Agents NO ECOSYSTEM LOCK-IN · TOTAL BRAND CONTROL ## The journey Sales and service run on the same agent with the same context. ### Sell · IN THE AI ECOSYSTEM Branded integration to the AI ecosystem that quotes your real inventory and sells for you. - Native ChatGPT Plugin, Claude Connector, and MCPs - Live inventory, live prices - New sales channels, zero ad spend ### Convert · ON YOUR WEBSITE Agent closes on your own domain: it knows the customer intent, answers objections, and hands off to your checkout. - Context keeps the conversation alive - Proactively prevents churn - Hands to your existing checkout ### Serve · AFTER THE PURCHASE Care from the agent that made the sale. One point of contact for changes, returns, and claims. - Self-serve changes that reduce support tickets - Automated returns and claims - Human handoff when policy requires it ## Agent readiness scan Is your brand ready for the new internet of AI agents? A free scan at https://bazak.ai/scan scores four dimensions: - **Sell**: do assistants have live access to your prices and inventory? - **Convert**: when a buyer asks a question on your site, can anything close? - **Serve**: can an agent act on an order, or only answer about it? - **Rails**: MCP, ACP, AP2, x402 endpoints detected? ## Implementation (72 hours) **Day 01 · Map** Bazak scans your stack and builds the integration. No code changes, no engineering ticket. **Day 02 · Prove** Guardrails, PII controls, and brand rules go in. Agent runs your eval suite until it passes. **Day 03 · Ship** Live on your website and into the AI ecosystem, with conversation analytics from the first message. **Live in production** You walk into the meeting with your agent already answering customers. ## Industries ### Travel & Hospitality Bookings sold and managed inside the assistants A guest asks for a beach weekend inside ChatGPT. The agent quotes live room inventory, holds the booking, and two weeks later moves the date, no call center, no support ticket. - **SELL**: Room and fare quotes from live inventory, in ChatGPT and Claude - **CONVERT**: Booking completed on your own site, through your checkout - **SERVE**: Date changes, cancellations, and upgrades in one message ### Retail & E-commerce Product questions that end in carts A shopper describes what they need in plain words. The agent compares in-stock options, builds the cart, hands off to checkout, then opens the return when the color is wrong. - **SELL**: Catalog answers from live stock and prices, on-site and in the assistants - **CONVERT**: Comparison to cart to your existing checkout - **SERVE**: Returns opened, labels sent, refunds tracked ### Financial Services Regulated answers for investors A customer screens funds inside Claude and gets answers with sources, not opinions. Compliance guardrails gate every reply, and existing clients ask about their own accounts in the same thread. - **SELL**: Fund search and screening in Claude and ChatGPT - **GATED**: Every reply passes policy guardrails before it ships - **SERVE**: Account and fee questions answered with a full audit trail ### Consumer Goods From product question to replacement part A buyer picks the right product from a global catalog in one conversation. Eight months later the same agent, with the same context, handles the warranty claim and ships the part. - **SELL**: Product selection across a global catalog - **SERVE**: Warranty, parts, and care flows on the same agent ## Pricing One plan. The whole operating system. ### Operating System - **Price**: Custom (discounts per annual commitments) - **Description**: Every Bazak deployment runs the full platform: sales and service, every surface, from day one. - **Features**: AI sales and service agent on your own website; Your brand, selling and serving natively inside the AI ecosystem: ChatGPT Plugins, Claude Connectors, MCP marketplaces, and vertical AI platforms; Advanced analytics: sentiment, topics, conversation insights; Agentic commerce protocols: AP2, ACP, UCP, x402; SLAs and a dedicated customer success manager **Get a demo**: https://bazak.ai/demo ## Technical Capabilities - Sales and service agents across ChatGPT, Claude, Gemini, and your website - Live inventory and pricing for AI assistants - On-site conversion with handoff to existing checkout - Post-sale service: changes, returns, warranty claims - Open protocols: MCP, ACP, AP2, UCP, x402 - Conversation analytics across every surface - Non-invasive onboarding: no API access, no code changes, live in 72 hours ## Security and data ownership - **Security & compliance**: PII blocking enforced at the platform layer before any model call. SOC 2 audit in progress. - **Guardrails**: Price, policy, and claim guardrails with human handoff. Every answer traces back to a source in your catalog or policies. - **Evaluation**: A per-brand eval suite gates go-live and reruns on every change, so behavior shifts are caught before customers see them. - **Observability**: Conversation analytics across every surface. See what customers ask, what converts, and where deals stall. - **Reliability**: SLAs, production monitoring, and a named customer success manager. - **Data ownership**: Your data serves your agent only. No cross-tenant training, no resale, model-agnostic by contract. ## Docs - [Homepage](https://bazak.ai/) - [Readiness scan](https://bazak.ai/scan) - [Platform](https://bazak.ai/#platform) - [Industries](https://bazak.ai/industries) - [Security](https://bazak.ai/#security) - [News](https://bazak.ai/#news) - [Pricing](https://bazak.ai/#pricing) - [Travel & Hospitality](https://bazak.ai/industries/travel-hospitality) - [Retail & E-commerce](https://bazak.ai/industries/retail-ecommerce) - [Financial Services](https://bazak.ai/industries/financial-services) - [Consumer Goods](https://bazak.ai/industries/consumer-goods) ## Proven results - **+42%** AI-referred traffic converts better than any other channel - **2B+** AI users reachable through assistant surfaces - **500K+** messages served by Bazak agents in production - **>40%** of sessions end in a completed outcome - a booking, a lead, or a resolved request - **+12.5%** on-site revenue lift - **72 hours** from kickoff to production ## Glossary - **MCP (Model Context Protocol)**: Open protocol for connecting AI assistants to tools and data. - **ACP (Agentic Commerce Protocol)**: Protocol for product discovery, comparison, and purchase by agents. - **AP2 (Agent Payment Protocol 2)**: Protocol enabling agents to complete transactions. - **UCP (Universal Commerce Protocol)**: Unified protocol for cross-platform AI commerce. - **x402**: Open HTTP-native payment protocol. Uses the HTTP 402 Payment Required status so agents can pay for APIs and resources with stablecoins, without accounts or API keys. - **AX (Agentic Experience)**: What CX becomes when an AI agent handles the conversation - discovery, purchase, and service in one thread. - **Operating system for AI commerce**: Bazak's category claim. One runtime for sales and service agents across every surface. ## Customer press Every brand that launched with Bazak became the story in its category. The coverage below is about Bazak customers, not about Bazak. - [Now ChatGPT Will Sell You Israir Flights Too](https://www.israelhayom.co.il/travel/aviation/article/20619836) - Israel Hayom - [First in Israel and Among the First Worldwide: Israir Launches an AI Travel Agent Inside ChatGPT](https://passportnews.co.il/article/206179) - Passport News - [Israir Enters ChatGPT: Launches an AI Agent for Searching Flights and Vacations](https://www.bizportal.co.il/airlines/news/article/20032758) - Bizportal - [The AI Revolution in Aviation: Israir Launches a Smart Travel Agent in ChatGPT](https://www.ias.co.il/%D7%AA%D7%A2%D7%95%D7%A4%D7%94/%D7%9E%D7%94%D7%A4%D7%9B%D7%AA-%D7%94-ai-%D7%91%D7%AA%D7%A2%D7%95%D7%A4%D7%94-%D7%99%D7%A9%D7%A8%D7%90%D7%99%D7%99%D7%A8-%D7%9E%D7%A9%D7%99%D7%A7%D7%94-%D7%A1%D7%95%D7%9B%D7%9F-%D7%A0%D7%A1%D7%99/) - IAS - [After Quicklizard's Exit: Israir Integrates a New AI Tool Into Its Booking System](https://www.ynet.co.il/capital/article/s1d9iomnwe) - Ynet - [Instead of Searching for a Hotel: Book a Vacation in a Single Conversation With AI](https://www.maariv.co.il/lifestyle/travel/article-1327999) - Maariv - [No Searching, No Comparing: The Veteran Hotel Chain Opens Up Vacation Booking Through ChatGPT](https://passportnews.co.il/article/206357) - Passport News - [The AI Revolution in Tourism: Fattal Launches Israel's First AI Agent](https://israeling.co.il/vacay-tlv/hotels-tlv/fattal-hotels-launches-ai-travel-agent-chatgpt/) - Israeling - [Fattal Launches an Advanced AI Agent on Its Site and in ChatGPT](https://www.ias.co.il/%D7%9E%D7%9C%D7%95%D7%A0%D7%95%D7%AA/%D7%A8%D7%A9%D7%AA-%D7%A4%D7%AA%D7%90%D7%9C-%D7%9E%D7%A9%D7%99%D7%A7%D7%94-%D7%A1%D7%95%D7%9B%D7%9F-ai-%D7%9E%D7%AA%D7%A7%D7%93%D7%9D-%D7%91%D7%90%D7%AA%D7%A8-%D7%95%D7%91-chatgpt/) - IAS - [First in Israel: Fattal Hotels Launches an Advanced AI Agent on Its Site and in ChatGPT](https://datilishes.co.il/%D7%A8%D7%90%D7%A9%D7%95%D7%A0%D7%99%D7%9D-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C-%D7%A8%D7%A9%D7%AA-%D7%9E%D7%9C%D7%95%D7%A0%D7%95%D7%AA-%D7%A4%D7%AA%D7%90%D7%9C-%D7%9E%D7%A9%D7%99%D7%A7%D7%94-%D7%A1/) - Datilishes - [For the First Time in Israel: The Hotel Giant's Revolutionary Move](https://www.israelhayom.co.il/travel/travel-in-israel/article/20662008) - Israel Hayom ## Legal - [Terms of Use](https://bazak.ai/terms-of-use) - [Privacy Notice](https://bazak.ai/privacy-notice) - [Cookie Notice](https://bazak.ai/cookie-notice) - [Do Not Sell or Share My Personal Information](https://bazak.ai/do-not-sell) ## Contact - Website: https://bazak.ai - Email: support@bazak.ai - Get a demo: https://bazak.ai/demo - Scan your brand: https://bazak.ai/scan ## FAQ **Q: Do I need to provide API access?** A: Bazak reads your existing website. API access is optional, no code changes, no engineering ticket required unless you need a custom operation that your website does not support. **Q: How long does implementation take?** A: 72 hours from kickoff to production for a first surface end to end. **Q: What surfaces does the agent run on?** A: ChatGPT, Claude, Gemini, MCP marketplaces, and your own website. **Q: Does the same agent handle sales and service?** A: Yes. Context carries, so a customer who bought in ChatGPT can change the order on your website without repeating a word. **Q: Is Bazak relevant to GEO?** A: Bazak is not a GEO company. GEO is about citations in generated answers. Bazak is the AI stack for real-time integration: live inventory, live prices, and operations connected to ChatGPT, Claude, Gemini, and your own site.